한국문화관광연구원이 2011년 3월 발행한  2010년 외래관광객 실태조사 보고서

목 차
제1장 조사의 개요 Survey Outline ··················································· 1
Ⅰ. 조사 목적 Purpose of Survey ·································································· 3
Ⅱ. 조사 범위 Survey Scope ·········································································· 3
Ⅲ. 조사 개요 Survey O verview ····································································· 4
Ⅳ. 조사 방법 Survey Method ······································································· 5
Ⅴ. 조사 분석 Data Analysis ·········································································· 6
1. 조사 표본 Survey Sample ······································································ 6
2. 자료 처리 Data Processing ···································································· 6
3. 분석 방법 Analysis Method ··································································· 8
Ⅵ. 표본의 특성 Distinctions of Sample ······················································· 9
제2장 조사결과 요약 Summary of Survey Results ···················· 11
<영문요약판 Abridged English Edition > ··············································· 29
제3장 조사결과 분석 Analysis of Survey Results ······················· 59
I. 한국 여행 실태 Actual Traveling C ond itions ············································ 61
1. 방한 횟수 Fre q u en cy o f V isit to K o re a ··················································· 61
가. 최근 3년간 방한 횟수 Freq u en cy o f V isit to K o rea (P a st 3 y ea rs) ······· 61
나. 최근 방한 시기 L atest V isit to K o rea (P a st 3 y e a rs) ····························· 65
2. 방한 목적 P urp o se o f V isit ····································································· 69
가. 주요 방한 목적 Pu rp ose of V isit ························································· 69
나. 여가/위락/휴가 관광객 방한 목적 Purpose of Leisure, Recreation, Holiday Visit 73
3. 한국 선택 시 타 국가 비교 여부 ··················································· 77
L o o kin g fo r O th er To u r D estin a tio n s o r N o t
가. 다른 국가와 방문 비교 여부 ··························································· 77
Lo o kin g fo r O th e r To u r D estin a tio n s o r N o t
나. 방문 비교 국가 ················································································ 81
O th er D e stina tio n s Lo o ked b e fo re V isitin g K o rea
4. 한국 선택시 고려 요인 M otive s fo r V isit ············································ 85
5. 한국 여행정보 입수경로 A cq uisitio n M eth o ds o f T rav e l In form a tio n ···· 89
6. 한국 이외 방문 국가··········································································· 93
V isitin g O th er C o u ntries B e fo re a n d A fte r K o rea to u r o r N o t
가. 방한 전·후 방문 국가 유무································································ 93
V isitin g O th e r C o u n trie s B efo re an d A fter K o re a to u r o r N o t
나. 방한 전·후 방문 국가········································································ 97
O th er C o u ntries B e fo re a n d A fte r K o rea to u
7. 동반자 현황 C o n d itio ns o f C om p a n io n s ··············································· 101
가. 동반자 유무 E xiste n ce of C om p a n ion s ··············································· 101
나. 동반 인원수 N um b e r of C om pa n io ns ················································ 104
다. 동반자와의 관계 R e la tio nsh ip w ith C om p a nio n s ································ 108
8. 체재 기간(박) D u ra tio n o f S ta y (N um be r o f N igh ts) ····························· 112
9. 이용 숙박시설 T yp e s of A ccom m od a tio n ············································ 116
10. 한국 여행 중 방문지 Pla ce s V isite d in K o rea ·································· 120
가. 한국 여행 중 주요 방문지 P la ce V isite d in K o re a ···························· 120
나. 한국 여행 중 방문 시·도 P lac e V isite d in K ore a (B y reg io n) ············· 124
다. 서울지역 방문지 P la ces V isited in S eo u l ··········································· 128
라. 인천/경기지역 방문지 P la ce s V isited in In ch eo n /G ye o ng g i ················ 132
마. 강원지역 방문지 P la ces V isited in G a ngw o n ····································· 136
바. 충청지역 방문지 P la ces V isited in C h u n g C h eo n g ······························ 140
사. 전라지역 방문지 P la ce s V isited in Jeo lla ··········································· 144
아. 경상지역 방문지 P la ces V isited in G y eo n gsa n g ································· 148
자. 제주지역 방문지 P la ces V isited in Je ju ·············································· 152
11. 한국 여행 중 인상 깊은 방문지 Im pre ssiv e P la ces ······················· 156
12. 여행 유형 Typ es o f T ra v el ································································· 160
13. 방한기간 중 활동 A ctiv itie s du rin g Sta y ··········································· 164
Ⅱ. 한국 여행 소비 실태 Actual Expenditure C ondition of Foreign Tourists ·· 168
1. 1인 지출 경비 T rav e l Exp en ses ··························································· 168
가. 종합 분석 To ta l Fo reig n V isitors ························································ 168
나. 개별여행객 지출 경비 In d iv id u al T rav e le rs ········································ 172
다. 단체여행객 지출 경비 Fu ll Pa ck a ge Tra v ele rs ··································· 176
라. Air-tel 여행객 지출 경비 A ir-te l Tra ve lers ········································ 180
2. 1일 평균 지출 경비 Tra v el E xpe n se s d urin g th e d a y ························· 184
가. 종합 분석 Tra ve l E xp e n se s du rin g th e d a y ········································· 184
나. 여행 유형별 분석 Tra ve l E xp e n se s du rin g th e d a y(T ype s of Tra v el) · · · 188
3. 쇼핑 실태 Ac tu a l Sh o p p ing C o n d itio ns ················································· 192
가. 주요 쇼핑 품목 Sh o p p in g Item s ······················································· 192
나. 쇼핑 장소 Sh o p p ing P la ces ······························································· 196
다. 쇼핑 장소 수 Number of shopping places (Full package Travelers) ··········· 200
라. 쇼핑시 불편사항 Inconveniences Encountered in shopping ····················· 204
III. 한국 여행 평가 Evaluation of Traveling in Korea ································ 208
1. 한국 여행에 대한 전반적 만족도 O ve rall S a tisfa ctio n o f T ra v elin g · 208
2. 한국 여행에 대한 항목별 만족도 Item ize d Ev a lua tion o f T rav e lin g · 212
가. 출입국 절차 만족도 Im m igra tio n p roc ed u res ···································· 213
나. 대중교통 만족도 P u b lic Tra nsp o rta tio n ·············································· 217
다. 숙박 만족도 A ccom m od a tio n ···························································· 221
라. 음식 만족도 Foo d s ··········································································· 225
마. 쇼핑 만족도 Sh o p p in g ······································································ 229
바. 관광지 매력 만족도 Tourist sites Attractiveness ····································· 233
사. 관광안내 서비스 만족도 Tourist Information Service ·································· 237
3. 한국 여행시 인상 깊었던 점 P ositiv e Im p ression o f K ore a ·············· 241
4. 한국 여행시 불편사항 In co n v en ien ce s En co u n te re d in K o rea ············· 245
5. 향후 3년 내 관광목적 재방문 의향 ············································· 249
In te n tio n to R e visit K o re a w ith in 3 Y e a rs
6. 타인 추천 의향 In te n tio n to R e com m e n d K o rea To u r ························· 253
7. 한국 여행 후 한국 이미지 개선 여부 ········································ 257
Im p re ssio n o f K o re a a fter V isit
제4장 조사결과 집계표 Summary Sheet of Survey Results ·· 261
부 록 Appendix ································································································ 539
1. 부록1 : 질문지 Questionnaire ······························································ 539
2. 부록2 : 외래 관광객의 소비액 산출 적용 환율표 ··················· 617